Media campaign burns holes in candidates’ pockets
By I Wayan Juniartha/The Jakarta Post
Realizing the influential power of the mass media in shaping public opinion, candidates for the upcoming Bali gubernatorial election have been competing fiercely for a slice of the media’s attention.
Now, the competition has begun to take its toll on the candidates’ campaign budgets, as local news outlets capitalize on the upcoming election to increase their profits.
“The cost of maintaining a campaign in print media alone has already become too expensive to be justified. And we haven’t even talked about the cost of a campaign using electronic media, such as television and radio,” said Baskara, the media coordinator for Made Mangku Pastika, a three-star police general and the official governor candidate from the Indonesian Democratic Party of Struggle (PDIP).
Kategori berita : Kabar Anyar | Kontributor : Penunggu Bale Bengong | 3 Komentar | 109 Views
